Zurich, March 10 2020. – Micro has been named the 5th most innovative company in Europe by Fast Company in its prestigious World's Most Innovative Companies awards for 2020. Previous winners include firms like Apple, Novartis and Patagonia. "It is a great honour for us to be featured in the list among so many inspiring and innovative companies as a small Swiss family-owned company", says Wim Ouboter, who founded Micro in 1999. Fast Company is an American magazine focused on business and innovation that has won numerous accolades since its inception in 2011.

Micro has been featured because of its innovative approach to sustainable urban mobility solutions. As the Swiss company who invented the kickscooter in 1999 and effectively started the micro mobility revolution, it has continued to focus on innovation in the mobility sector.

This year, it presented various new products in different customer segments. In the kids segment, it debuted the Micro Hopper, a ride-on toy with an inflatable upper part that can be used as a bouncy all as well. Two new e-scooters will be introduced as well: the Micro Commuter, an ultra-compact e-scooter powered by a swappable powerbank, that can also charge a smartphone, and the Micro Explorer, an e-scooter specifically designed for longevity and everyday heavy-duty private use. The second generation of the electric city car Microlino was presented at the beginning of March with an all-new design and improved performance. In addition, Micro debuted the Microletta, an electric tricycle with retro charm for which is received more than 1000 reservations within the first week after its introduction.