As part of the 1% for the Planet initiative, Micro donates 1% of the sales of the ECO children's scooter product line to non-profit organizations dedicated to protecting the environment. The proceeds donated from Micro will support Parley’s Educational Programs, to provide worldwide access to ocean education, tools, and experiences, inspiring marine conservation and empowering a network of impactful leaders: Ocean Guardians.
In 2020, Swiss scooter pioneers, Micro Mobility Systems, launched a sustainable children's scooter line that uses recycled ocean plastic. Micro donates one percent of sales from their ECO product line to environmental charities in collaboration with 1% for the Planet.
What is 1% for the Planet?
1% for the Planet is an international nonprofit organization dedicated to the well-being of our planet and future generations. It inspires businesses and individuals to support environmental nonprofits through their membership and daily actions. Since its founding in 2002, its members have donated more than $265 million to environmental nonprofits to date.
Where do Micro donations go?
The proceeds donated from Micro support Parley’s Educational Programs, to provide worldwide access to ocean education, tools, and experiences, inspiring marine conservation and empowering a network of impactful leaders: Ocean Guardians.
Learn more about Parley and its mission at www.parley.tv.
What do Parley's education programs entail?
Parley's education programs include several initiatives:
- Ocean Schools: an immersive approach to environmental education aimed at fostering a personal relationship with the ocean, inspiring ocean conservation, and empowering a new class of ocean ambassadors.
- AIR Stations: modular container systems or educational spaces that serve as hubs for collaboration, awareness, exploration, and activism.
- Ocean Uprise Summits: 5-day summits focused on scientific and cultural understanding of the marine environment and co-creating solutions, along with world-class speakers, educators, and special guests.
- Ocean Cleanups: remove plastic debris from beaches, remote islands, rivers, mangroves, and the high seas.
- Events: events, such as World Oceans Week, Run for the Oceans, and Ocean2Ocean, provide an overview of the state of the oceans with the goal of raising awareness, building collaborations, and gaining support for initiatives, projects, and solutions.
What are Parley's education program achievements so far?
Parley's education program is already successful in 37 countries and has over half a million participants. Every country faces a unique set of challenges in responding to the plastic crisis. Partnering with local NGOs, government and state agencies, private businesses, waste management and logistical partners, marine experts, and educational institutions allows Parley to work with the strengths of each community and approach solutions from all angles.
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"We recognize that the challenges facing our world are too great for any one person or organization to solve alone. To make meaningful positive change, we all need to work together. Companies like us have an even greater obligation to help. Our partnership with 1% for the Planet is another step in the right direction." Wim Ouboter, Micro Founder
